We thought the Meda Park spot was more than a commercial ad. We wanted to be the beginning of an awareness campaign to look into solving a serious problem, the theft of manhole covers around the city.
There is a solution to every problem. If we do not always find a superhero that intervenes in the last second and save innocent people, the other option is to make manhole covers of different composite, one that can no longer be redeemed.
We decided to bring humour illustrating the awful accidents that can happen in these cases.
To give it a touch of action movie and for extra colour and warmth we used employees from Meda Park, instead of professional actors.